• comprehensive narrative strategies exploit adversarial weaknesses and mitigate adversarial strengths on the level of influence
  • these are multi-level narratives from maser to strategic to tactical
  • master narratives convey a wide angled view and general framing
  • the often utilize facts to show discongruities in rival narratives
  • authors in previous chapters said that this doesn’t work; again, they contradict themselves
  • strategic narratives outline the “strategy level” plot; what will happen, how it will happen, why it is going to happen, and what actors will play
  • tactical narratives are components of that strategy to influence individuals and small groups
  • authors compare narrative stratgies to football strategies, including both offense and defense, how to link these together, and an understanding on how that leads to victory
  • claiming that Russia has been unopposed is clearly wrong; authors unable to link their maldaptive narratives to US failures and Russian successes
  • claiming that Russian isn’t “playing defense” is similarly untrue
  • authors show their manipulative perspective in trying to pevent audiences from “sorting out” on their own; but that creates the discongruities mentioned previously
  • meaning is essential; both allies and adversaries need to clearly understand what we’re doing and why
  • family of narratives is another name for combining master and strategic narratives into an ensemble
  • US gutted strategic narrative offices at the end of the Cold War
  • authors argue for centralized narrative control; apparently unable to see the dangers or past failures of that
  • authors seem unaware that centralized narrative control destroyed the US under COVID
  • authors unable to envision family of narratives without centralized control
  • narrative strategies depend on narrative identity analysis
  • narrative identity analysis is closer to sentiment analysis in marketing than traditional demographic analysis


  1. master, strategic, and tactical narratives
  2. a collection of strategic narratives supporting a master narrative, each of which focuses on a particular issue or domain; eg, Russia arguing over both immediate and cultural issues to support their master narrative in Ukraine